Why You Hate Going To The Gym
The reason why you hate going to the gym is pretty simple, but paradoxical - gyms want your money, but they don't want you there.
Why We Wanted To Believe The Liver King
The liver king was a calculated project to create a bizarre fitness influencer - and despite the absurdity, we bought into the bit - what does that say about us?
How The Internet Ruins The Fitness Industry
How the internet ruins the fitness industry, and drives people away.
Why The Fitness Industry Lies To You For Profit
The fitness industry is often incentivized to lie to you for profit, even without knowing that it's doing so! Here's why.