Great Expectations Part 1 - Placebo, Nocebo, and Expectancy Effects
healthier, more productive, wiser, smarter Adam Fisher healthier, more productive, wiser, smarter Adam Fisher

Great Expectations Part 1 - Placebo, Nocebo, and Expectancy Effects

Expectancy effects are positive or negative physiological effects which occur as a result of the expectations that we’ve established for a particular course of action, training routine, method of treatment, pill, etc. Placebo (positive) and nocebo (negative) effects are well documented, and vary in strength according to how strongly we believe a positive or negative effect will occur.

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