The trend of ‘functional’ fitness aims to train exercisers with movements that are supposedly more likely to carry over to practical everyday uses. However, in doing so, many ‘functional’ recommendations contradict long-standing, well-researched and evidence-based practices in fitness, to the detriment of their followers. Unfortunately, there is something that functional fitness is uniquely good at - gathering attention on social media via highly viral, unusual movements likely to attract attention because of their novelty.